What is the difference between favoriting and retweeting

Skip to Main Content. District Home. Select a School Select a School. Sign In. Search Our Site. OK, now for my opinion. The difference is the subtlety by which your message is delivered.

If, however, I am marketing that pen to you, I might talk about the value of the pen, or if I am marketing the way one should market in , I might direct you to a blog post I wrote about pens, where they were ten years ago, where they are today, and where they are headed tomorrow.

I might answer any question you have about pens, and I might even bring you on a tour of my pen factory. At no point will I aggressively or directly sell you that pen. You will hopefully make that decision yourself.

There are of course other differences between sales and marketing such as the length of the cycle. But subtlety, that is, in my opinion, the foundation of every good marketing campaign I have ever seen. It provides validation, it increases your amplification, and if that person has a large engaged audience, their retweet can boost your distribution significantly. You realize what that means, right? It means if you want to increase visibility for your brand or get on the radar of someone, retweeting them will do the trick, right?

Well, yes, there is only one problem. Like all good things, this tactic has been used and abused to the point that it no longer works. Retweets are cheap and they have turned into the salesman that no one really likes. You know who has become the hot shot marketer that everyone loves being around and learning from? The favorite. Remember what we talked about above?

Subtlety, my friend, is the name of the game. Allow me to tell you a real-life story that happened to me a while back. A company I advise from time to time reached out to me a few months back. Their direct competitor was acquired by Apple. Think long and hard before you jump in to automating this activity—aside from the obvious fact that automation like this involves zero personal engagement, there are a few risks that come with automatically favoriting.

First, you could inadvertently favorite tweets that make negative references to your brand or contain information that you would find embarrassing such as porn tweets. Second, if you overdo it, you could get your Twitter account suspended. Here's why that could happen: There are several third-party apps that will automatically favorite tweets based on keywords you select in advance.

One app offers a free plan that will automatically favorite up to five tweets per day, or per month. But this app's top paid plan will favorite up to tweets per day, or 12, per month! Read more articles on social media.

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