Why graphic design matters

Graphic design is a profession. Most graphic designers have studied and developed competency in the field. The software used by professional designers is increasingly complex. Therefore, to create content that will engage the public, expertise is necessary. A graphic designer uses creativity, skills, and expertise to create brand guidelines that suit your business.

They will be able to craft a design that will help your business engage and compel your audience to act. Quality graphic design does something special. It makes communication simple. Graphic design is now a critical component across many aspects of our lives, particularly in the digital realm. Websites, social media, videos, and other online channels all require strong digital design to be effective. Making design elements easy to view via a mobile phone is vital.

Many graphic designers use design activism principles. Design gets recognised for its power to influence what we buy, as well as what we think and care about. Just like in other sectors, graphic designers increasingly seek engagement with stakeholders, collect and compile data and evaluate their impact. Businesses will carefully consider the words they use to describe a product or service, or a slogan for their brand. Graphic designers also allow you to communicate a message, but visually.

One of the reasons that graphic design matters is that the best designers create beauty. This is done through aesthetically pleasing content, products, and marketing materials.

In many sectors, customers are increasingly engaged by stylish, modern, and appealing visual content. Again, this is true for online content but also applies to more traditional communication mediums. Beautiful content develops a positive image. Graphic designers will tell you that images are just as effective to communicate with as words.

Why does that matter? One reason is that visual images have an impact on everyone, regardless of the language spoken. The way you represent your business via your graphic design tells customers what to expect from you — and amateurish, sloppy design sends the message that your business is not serious or professional. On the other hand, polished, contemporary design styles indicate that your business will put the same level of care and quality into your work as you do with your marketing and business materials.

The messages your design sends about your business go beyond simply appearing professional. Depending on your industry, your customers might respond well to design that comes across as timeless and dependable; sophisticated and luxurious; or maybe more friendly and approachable.

Certain design styles can indicate that your brand is defined by traits like being eco-friendly, tech-savvy, or body-positive. Strong design can help you develop repeat customers and earn priceless word-of-mouth recommendations! There is a misconception about design that it should look good. People assume that design is about how a product or a particular document or online website looks.

There is no doubt, a good look is important but it is not the only criterion of judging any design. There is more to design than that. A good designer thinks first about how it works than how it looks. Design is a powerful tool for change, not a tool for styling products and communications.

When a designer designs your letterhead, he thinks about your business, your buyer persona, your competitors, what should go on the letterhead, what is more important, what is less important.

They decide how to present your content to leave the most impact on the minds of the audience. The same is true for products too. A cooking show is a fantastic example of it. They do it because they know we eat with our eyes first. The same goes for product packaging. The choice of colors, the message, package design, etc should be under the message that you want your product to convey.

If you are marketing a premium coffee, the package should be such that it conveys a sense of luxury, colors like black, brown, golden, etc would work. You can very easily quantify the ROI on a design by putting two different designed packages on the shelf and see which one sells more.

The product is the same, price is the same, the only difference is the packaging. Only a good design catches the eyes of the viewer in the first few seconds. Supermarkets, online stores, catalogs all are full of products and your product gets only a few milliseconds of attention from the viewer, if the design of your product or package is not good enough, the viewer will overlook it and your chances of selling have lost.

Studies have shown that visual appeal can be assessed within about 50 milliseconds. This boils down to the fact that designers have to make a good impression within the space of 50 milliseconds. Good first impression relates to trustworthiness, builds trust in the eyes of the viewer to explore your product further.

Good graphic design is the only way to build an initial impression and trust in the customer. In the competitive market place, several brands are offering exactly what you do, perhaps in the same price range, with the same benefits, etc. So, what can set you apart from your competition?

One label is aesthetically pleasing than the other. Chances are your hand will go towards the brand which looks interesting. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, the function can follow form.

Design is the only thing that differentiates one product from another in the marketplace! So, throw some design at your business and see what sticks. Get opinions, get feedback, be experimental. The game aims to make people point out your product from a shelf of competitors, to entice them to click through to your website because it looks different and appealing.

A little design can go a long way. Trends are ubiquitous, they come and go. This applies to design too. Some certain styles and techniques are really popular for some time. If you keep your eye open and get aware of upcoming trends in designs can help you capitalize on these trends, thus keeping your brand fresh and shiny. Typography is among the top design trends and expected to flourish in the coming years.

Artistic typography is the perfect solution to get the attention of viewers. It stands out with the combination of maxi typography which was in trend in Just as important, a great design will make your business memorable.

You only have on chance to make a good first impression! Trust Bad design leads to distrust. Communication Smart logo, web or infographic design will visually communicate your ideas that cannot be expressed by words alone.